Social media platform Twitter was purchased by Elon Musk in April of 2022. Since then it was rebranded to X and has made a multitude of changes for users and how the site functions. In October, the platform decided it would change how links to news posts would appear on user feeds.
The change removed headlines and text displayed alongside the lead image. The change made it so the lead image displayed alongside a small link, to distinguish articles from single images. The idea was that this change would improve aesthetics.
Since then, users on the platform have stated that removing headlines made it harder to distinguish legitimate articles and the links they were actually being redirected to.
Musk has encouraged platforms to post their content in long form rather than using links and redirecting users. It has recently been confirmed that they are reverting the change and bringing back headlines.
X has currently been evaluated at $12.5 billion, which is a 71.5% drop since its purchase for $44 billion. Losing a large portion of ad revenue, X has been relying on user subscriptions and activity and is expected to begin making a profit this year.