TikTok is moving its focus away from short-form content and focusing more on long-form content. The idea is to determine how users will use it and what becomes most popular. TikTok aims to expand its potential with longer video options. TikTok was seen testing 30-minute uploads for their creators.
Users were able to see the option in a beta version of the app in the U.K. and others on Android devices. With the company becoming popular because of short-form content, they're expanding their reach.
With TikTok videos becoming longer, it's proven they are aiming to bring creators who post on YouTube to their platform. The competition between TikTok and YouTube leaves the platforms to adopt each other's formats.
The new limit gives more time and flexibility, letting people pack more into a single post. TikTok has been preparing for this change, as they have been testing horizontal full-screen mode.
Not everyone is eager for the change, with some users being concerned. It's believed that the change will make video creation harder, as it's easier to shorten a clip rather than expand it.